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What is the reason for rapid growth of Patanjali products?

Jeshma Orusu, Hyderabad
Patanjali is definitely a fast growing FMCG brand in India. Yoga guru, Baba Ramdev is the man behind the success of Patanjali products. These products are completely ayurvedic and are manufactured by patanjali ayurveda limited (PAL).
These are possible reasons for fast growth of patanjali products:
-Pantanjali has a trusted Brand Ambassador, Baba Ramdev, due to which the consumers remained loyal towards the brand.
-Pantanjali products are cheap compared to other products belonging to the same category.
-Pantanjali offers high quality ayurvedic products unlike its competitors who use chemicals in their products.
-Patanjali has thousands of retail stores across India which makes the products easily available for consumers.
-Patanjali products are also available in many trade stores including reliance retail, spencer’s, hyper city and more.
-Patanjali offers a wide range of products which include beverages, health drinks, home care products, natural cosmetics, health care products, natural food products and much more.
-Patanjali products are also available in e commerce sites like amazon, flipkart and big basket.
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